Market Research
Researching Range
Our research team can deliver customised research and knowledge services to corporate clients in several verticals, including:
- Life Sciences
- BioPharmaceutical
- Automobiles and Ancillaries
- Engineering
- Fertilisers
- Textiles
- Chemicals
- Consumer Packaged Goods
- Consumer Healthcare
- Financial Services
- Marketing Communications
- Real Estate
- Hospitality Sector
- Trade Associations
We offer total research in the following areas:
Industrial Research
- Market Potential Studies (Demand/Supply)
- Techno-Economic Feasibility Reports (TEFR)
- Customer Satisfaction/Expectation Surveys
- Dealer Satisfaction/ Expectation Surveys
- Customised Research
- Consumer Research
- Web Based Research
Socio-Economic Research
- Socio-Economic Evaluation Studies
- Impact of reforms on target survey list
- Requirement analysis of social reforms
- Economic feasibility studies
- Impact assessment studies
- Beneficiary studies
- Location demographic and economic profiling
- Poll surveys
- Exit surveys
- Studies for disease prevalence estimation
- Baseline/midterm/end line surveys for different developmental projects Customised studies, using
- Participatory Rural appraisal (PRA) techniques/ PUA
Media Research
- Current market scenario
- Client position in current market
- Services offered versus client requirement
- Market entry/strategy
- Feedback analysis
- Customer Relationship Management
- Brand Image / Brand Recall estimation studies
- Ad Impact Studies / Web Rating
- Program/project impact studies
- Corporate Communication Strategies
- Customised studies (Political, social, economic and cultural role and impact in creating and distributing content to media audiences)
Market Research Support Activities
- Field Services across India
- Different methodologies of interviews such as FGD, CAPI and CATI
- Data validation / Data analysis and tabulation
- Statistical analysis using statistical packages
- Report writing
Knowledge Process Outsourcing Services
- Business and Technical Analysis
- Business and Market Research
- Business intelligence
- Competitive intelligence
- Data analysis and modeling
- Forecasting
- Consultancy
Research Advantage
As part of the IndoGlobal Group, we have the advantage of personnel with diverse industry experience to validate our results and enhance the quality of our services. Some of the benefits we can offer your business include:
- Benchmarking and business metrics
- Clear understanding of the market
- Best market practices
- Sales leads
- Customer retention and repeat sales
- Sales evaluation
- Real-time business solutions